The Best Gift Cards of 2026: Top 10 Most Popular Gift Cards

These popular gift cards made our list because they cover what people actually spend on, from the weekly grocery run to game night.

1. Target Gift Card

A Target Gift Card goes on almost anything: groceries, a phone case, kids' clothes, a new lamp for the bedroom. It suits the person who treats a Target run as a small outing and always leaves with more than planned. It works online and in store, so it fits the weekend shopper and the late-night browser alike. Amounts run from $10 to $150.

2. DoorDash Gift Card

A DoorDash Gift Card brings dinner, snacks and everyday essentials from local spots and national chains. It suits new parents, busy students and anyone who has ever stared into an empty fridge at eight at night. The card is redeemed online, and amounts run from $10 to $150. It tends to get used the same week it arrives.

3. Multi Choice Gift Card

Our own Multi Choice Gift Card is the one to give when you cannot decide. The person you are giving it to picks from 500+ brand gift cards and can split the amount across several, maybe a little for dinner and the rest for clothes. They exchange it online at Wow Gift Card for the brand cards they want. Amounts run from $10 to $750.

4. Sephora Gift Card

A Sephora Gift Card covers makeup, skincare and fragrance across a long list of brands. It suits the beauty regular who knows exactly which serum is running low, and just as well the teenager who is starting to experiment. It works on the website and in store. Amounts run from $10 to $150, which makes it an easy match for a birthday or a holiday stocking.

5. Best Buy Gift Card

A Best Buy Gift Card goes toward phones, headphones, gaming gear and upgrades for the home office. It suits the person who reads reviews for weeks before buying anything, because they get to pick the exact model themselves. It is accepted online and in store, in amounts from $10 to $150. Tech fans usually have a wish list ready to go.

6. Restaurant Gift Card

Our own Restaurant Gift Card lets them choose where they eat, so you don't have to guess. They exchange it online for the restaurant gift card they want, which puts a pizza night and a steak dinner equally on the table. It suits couples, food lovers and friends who are always planning the next meal out. Amounts run from $10 to $750.

7. AMC Theatres Gift Card

An AMC Theatres Gift Card covers movie tickets and snacks, or a bigger night in IMAX or Dolby Cinema. It suits the film fan who never misses an opening weekend, and it turns into an easy date night for a couple. Amounts run from $10 to $150. Add a note about which movie you think they should see first.

8. PlayStation Store Gift Card

A PlayStation Store Gift Card goes toward new games, add-ons, in-game currency and PS Plus subscriptions. It suits the gamer whose wish list changes every week, since they spend it on whatever just came out. It is used online in the PlayStation Store and comes in $25, $50, $75 and $100. Nobody has to guess which games they already own.

9. Lowe's Gift Card

A Lowe's Gift Card covers tools, paint, plants and the lumber for the next weekend project. It suits new homeowners, keen gardeners and anyone with a half-finished deck in the backyard. It works online and in store, with amounts from $10 to $150. It also makes a practical gift for someone who just moved.

10. Bath & Body Works Gift Card

A Bath & Body Works Gift Card goes on candles, body care and the seasonal scents people stock up on every fall. It suits teachers, coworkers and anyone with a signature fragrance. It works online and in store, and amounts run from $10 to $150. Small, easy and nearly always welcome.

Once you know who you are buying for, the right card gets much easier to spot. These gift card gift ideas are sorted by person, and each one has a longer guide behind it. For your mom, your sister or your best friend, start with our best gift cards for women. For dads, brothers and husbands, the best gift cards for men have plenty to work with.

Teenagers are famously hard to shop for, and they are usually happiest choosing for themselves. Our best gift cards for teens help you find something they will not roll their eyes at. And for the pair who does everything together, the best gift cards for couples are built around time spent side by side.

Picking the best gift cards to buy comes down to three things. Start with a favorite store. If they mention Target every other week or never walk past a Sephora, the choice is already made for you.

Next, think about how they shop. Some people love wandering the aisles, so a card that works in store matters to them, while others do everything from the couch and are happy with an online card like DoorDash or PlayStation Store. Last, be honest about how well you know their taste. The less certain you are, the broader the card should be, and that is where top gift cards like the Multi Choice Gift Card earn their place.

Whichever you pick, see brand details on each card's page before you buy. Terms are set solely by the brand.

Once you have picked, the rest takes a few minutes at Wow Gift Card. Choose a card and set the amount, then add a personal message on the product page. At checkout, decide whether the card comes to you or goes straight to the person you are giving it to, and it is sent by email the moment you order. For the holidays, our roundup of the best Christmas gift cards has cards picked for the season.